- Instagram: Free to post
- Facebook: Also free to post. You can engage when people comment
- Twitter: You can post, retweet and send direct messages
- YouTube: You can post videos for free
I think the key is to get the customer acquisition where they step off the social media site and interact with you directly. Capturing the prospect's email ensures a direct link to the customer and removes the reliance on the third-party SM Network to interact with the prospect. N
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