My coupon offer will be an email bait offer, meaning in exchange for receiving the prospect's email address, I will give them some free content. I don't want to water-down my prestige price point by discounting my services. My coupon offers (email bait) will be along these lines:
Email Bait Offer:
"Add yourself to our member list and you'll receive my complete menu, recipes and shopping list for a healthy and Tasty Holiday dinner". Simply click on our newsletter link and input your email so I can send out these mind-blowing healthy and tasty holiday recipes".
Referral Offer:
"Buddy Up Discount. Know some other guys that want to lose weight and get fit? Pull together a foursome and you'll all receive 20% off my 12 week program, and you'll have some built in training and accountability partners :-)"
N.
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