Competitor's Social Media Activities - A Performance Review

I picked two local competitors to review - one being a personal trainer and the other a personal nutritionist.  Following is my review of the effectiveness of each business' SMN strategy:

Chris Keith - personal trainer in San Diego:

http://sdpersonaltrainer.com/

• Facebook:  1,055 likes
• Twitter:  No activity
• YouTube:  30 video clips; each with approximately 100 views
• Google+:  About half a dozen reviews - all positive
• Yelp:  Link doesn't work, but yelp reviews are all positive

Chris seems to have good cross-representation on the social media sites.  When googling 'personal trainers san diego', Chris comes up FIRST on the google page rank, without a paid sponsorship listing.  Chris's site is not high on actual content updates, other than the Youtube videos (which were posted awhile back).    

Based on Chris' google page rank, his facebook followers, and his positive yelp reviews, I would give him high scores on SMN results.  He appears to deliver as promised, and will be a good competitor to follow and emulate.

Sweet Beet Nutrition - San Diego based Personal Nutrition:

http://www.sweetbeetnutrition.com/

This personal nutritionist ( Amy Carson) focuses on special-needs based diets, such as gluten free and other dietary restrictions.  Her SMN lineup is as follows:

• Facebook:  193 likes 
• Twitter:  29  followers
• LinkedIn:  Informational only

Sweet Beet's results are not as robuts, and Amy's site ranks SIXTH on the google page rank.  However, the other sites are nutritionist centers, and Amy's site is the only real individual nutritionist that ranks in the top ten. 

In summary I think facebook is a required cost of entry SMN site for a business, as virtually every business I explore has a facebook page.  Additionally, for my business (Manvolution), I think Youtube would be a good site to add video training content.